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Entrepreneurship & Value Creation · Lesson 6

Selling & Persuasion

Ethical persuasion is the ability to communicate value clearly, a skill that serves children in business, relationships, and life.

Ages13–1718–25Runtime to be confirmed

About this lesson

Selling is helping someone decide. Kids who never learn it are not spared the selling life. They just live it badly, waiting to be discovered. Open with questions, then say the offer in one sentence: problem, fix, price.

What you’ll learn

  • Ask three questions before you pitch.
  • Say the offer in one sentence: what you do, what it fixes, what it costs.
  • Would you say it the same way if they could read your mind?
  • Count the asks, not just the yeses.

Skills your family will build

CommunicationEmpathyPersuasionResilience

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