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Entrepreneurship & Value Creation · Lesson 10

Incentives & How They Shape Behavior

Understanding why people do what they do is the foundation of good business decisions, good hiring, and good strategy.

Ages9–1213–1718–25Runtime to be confirmed

About this lesson

Follow the reward. When a reading contest pays for minutes logged, kids log minutes. Do not start with character. Ask who wins when you do that. Then turn the same lens on streaks and autoplay.

What you’ll learn

  • Ask who wins when you do that, in stores, apps, and ads.
  • A loophole is a free report on a broken rule. Redesign it together.
  • Who profits from your next click?
  • You get exactly what you reward. Make the metric match the mission.

Skills your family will build

Critical thinkingDiscernmentSelf-awarenessSystems thinking

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